Brand partnerships
Put your brand in 3,000 Christmas homes.
MERRI makes The Offline Box, a monthly box of real things to do. This December we're sending around 3,000 Offline Christmas Boxes, and we're choosing a small number of Australian brands to be inside.
There's no fee. You supply the product, and we put it in front of the right people.
Get in touchOur audience
People who make time for the good stuff.
Our members are mostly women aged 35 to 64. They pay each month to put their phones down and read, make, grow and cook. Many also buy The Offline Box as a gift, so your brand reaches the people they love too.
1,200homes open an Offline Box every month
3,000Offline Christmas Boxes this December
50kpeople follow us on Instagram
Why it works
Opened at home. Actually used.
They asked for itEvery box is ordered and looked forward to. Nothing lands as junk mail.
Part of an activityYour product is built into something to do, with time set aside to do it. No sample bags.
Chosen, not crowdedWe only take a few brands per box, so yours gets noticed.
The Christmas offer
What you give. What you get.
You give
Your productOne item for each box, around 3,000 in total. We'll confirm the final number with you.
Delivery to MelbourneFreight to our packing partner in Melbourne by mid-November.
You get
3,000 homes at ChristmasInside a gift people look forward to, used as part of a real activity.
Your brand, credited insideOn the activity card and in the box, so people know where it came from and where to buy more.
A feature to 50,000Your brand in the content we create around the box for our Instagram community.
Our media and PR campaignA place in the MERRI Christmas campaign running through November and December.
How it works
Four simple steps.
1Say helloEmail us with your brand and the product you have in mind.
2We chatWe work out the fit, the quantity and the activity it belongs to.
3You deliverStock arrives at our packing partner in Melbourne by mid-November.
4DecemberBoxes land in homes, and your feature and campaign go live.
Through the year
Three ways to work together.
In The Offline BoxOne considered inclusion in a monthly box, built into a real activity. Seeds, a making kit, an ingredient, a book.
Something only MERRI hasA MERRI edition made with you from scratch, and launched through The Offline Box.
Grow togetherTwo-way campaigns with brands whose customers look like ours.
Good to know
Questions brands ask us.
Does it cost anything?No. There's no fee. You supply the product and the freight to Melbourne.
What kind of products fit?Things from Australian brands that help people read, make, grow, cook, play or slow down. Small and light enough to post works best.
Do you share customer details?Never. Each brand keeps its own customer data. We can give you a code to track what comes back.
Is it too late for Christmas?Not if your stock can reach Melbourne by mid-November. Places are limited, so get in touch soon.
Let's make Christmas a little more offline.
Email hello@wearemerri.com.au. Tell us who you are, what you make and what you have in mind.
Get in touch
